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ABC's to your Business
COPYRIGHT 2003 My Precious Kid™,
Kay Green
For My Precious Kid Reps and other
direct sales consultants
A-Advertise
Advertise your business in many places. Newspaper,
magazines, online, offline, email. Get the word out that
you have a product they need and want. It takes time and
consistent work to get the word out. Do 5-10 contacts
every day.
B-Business Cards
Give out 10
business cards a day: to the checker when you pay, at
the table when you eat out, on bulletin boards, in your
outgoing mail, with your info requests that you send out,
with others peoples products, at sales counters, any time
you hand money to someone, on magnets and leave in
bathroom stalls and on cars. Write a personal note on the
back "Call me for 10% off your first order by xx/xx/xx
date". Leave flyers under your wipers for other to take.
Have a bumper sticker with your phone number or web page.
Put a decal on your window with your web page. Put your
magnetic business cards on your car with a sign that says
TAKE ONE.
FREE
BUSINESS CARDS HERE
C-Customer Contacts
Make 5-10
contacts every day 5 days a week. Keep a notebook or file
system to track your customers. Keep track of personal
notes about their likes, dislikes, what they order or
want, personal family situation, anything that will help
you serve them even better. This list will serve you well
over time. Read
Business Articles to learn more.
D-Day Care Providers
Call all the day care centers and preschools an offer
to do a free safety class for their parents or a
fundraiser or offer them the products at wholesale if they
join MPK. Look up the ads in the newspaper for day care
openings. Call them and tell them you saw their ad.
E-Events
Get your event
layout set up: a demo board with demo products attached; a
drawing box with drawing slips that ask if they want info
on a party, a fundraiser, buying, or selling; your flyers
and catalogs and business cards; payment methods;
recruiting packets; fundraiser packets. Have a
professional look for your booth and your personal attire.
Wear a name tag.
F-Follow
through
Follow through is one of the most important parts of your
business. When you mail or email information always follow
up with in 5 days asking for the sale or set the date.
People will forget to call you. I like to call before I
send info to make sure I have the name of the person I am
sending it to so I can address it by name. Also follow
through on all sales or events. Good customer service will
bring you return business. Always give more than is
expected.
G-Gifts
Use your products
for all gift giving occasions: birthday gifts, baby
showers, teachers, etc. You buy at wholesale so can give a
nicer gift. It gets your name and product in front of
people. Make sure you are using your own products too. I
like to make gift baskets up with our products and other
items from the dollar tree. What about as corporate gifts
for companies that have parents as employees. Approach
them about giving your products.
H-Hospitals/Doctors
Contact your local doctors (OB/GYN and Pediatrician) and
hospitals about buying your products to give away to new
patients or new babies. Hospital gift shops buy products
all the time. Also hospitals have new mom support groups
where you can give coupons away. Leave literature in
waiting rooms for new moms.
I-Internet
Your own web site
offers customer service and ordering 24/7 for your
customers. Make it "sticky" offering things that bring
people back: a
drawing or contest, a
newsletter to sign up for,
coupons,
freebies,
safety info and
resources. Put your web site URL on everything you
hand out: business cards, catalogs, flyers, etc. Put it on
your car too. Contact other web sites and offer your
services or products. Ask to swap advertising with some
with the same traffic market.
J-Just
Ask
Ask the closing question! "How many do you want?" "When
would be a good time for your fundraiser?". If you just
show your items and never ask, most will not offer to buy.
Ask the question!!!
K-Kids
In our business kids safety is our focus. Where do kids
hang out? Where are their parents? Put your flyers and
catalogs in those places. Call all kid friendly
organizations about doing a
fundraiser or safety class for parents.
L-Let the
Products speak for you
Have your
products with you at all time. Have your children
using and carrying it on their car seats, diaper bags,
back packs. Give it for gifts whenever possible. People
will ask you where you found it and then you an sell to
them too.
M-Malls
I collect coupons from other home businesses. I
trade
my coupons with them. It is a win-win for both. Then I
make up packs of these coupons. On the front on the
8.5x5.5 envelope I print FREE MOM COUPONS. We I go to the
mall I give them away to moms with kids in strollers. I
have never been turned down yet. I simply ask if they
would like some free coupons.
N-Newspapers
Birth announcement: Look up the address in the phone book
and send them a coupon for your product; Fundraisers: call
or write and offer your products to them as an additional
fundraiser; Organization: see if you can join to network
or offer your services or products; Awards and
Recognition: write a note of congratulations with your
card and flyer; Classifieds: Those offering child card may
become a customer or recruit.
O-Observation
Really watch and listen to your contacts. Find out what
they need and want. Then you can offer services or
products to meet those needs. It is about what fits them
not you. People will show or tell you how your products
and services will benefit them if you are paying
attention.
P-Prepared
When you are in
public are you always prepared to do business. Keep
catalogs,
business cards, and products with you. Wear your name
tag anytime you are dressed for business. And give sales
materials to any person you are doing business with.
Q-Quick Response
Give the extra with every business contact. Make
return calls or emails promptly. Get your orders deliver
sooner than they expect. Give a little something extra to
your customers. Make them remember you positively.
R-Referrals
Ask your
satisfied customer if she knows someone else who would
like your product or service. I also keep cards on other
businesses so I can give referrals too. I like to give a
small gift to anyone who refers a new customer to me.
S-Serve, Save, Sell
Where can you serve or give into your community. This
brings good will and over all helps your community and
your business name. Save all contact info on every
customer. It will give you
contacts when you hit a slow time. Sell your self and
your passion for your products and services. Your
enthusiasm will sell for you.
T-Talk to strangers
I love standing in line. It gives me a chance to meet
strangers. When I ask what they do, they ask what I do. A
perfect opportunity to
tell about the benefit of working from home. I have
met lots of customers and new friends this way. Be sure
you have a business card with you and ask for their card
too,
U-Understand Your Product
DO you know the benefits and features of every product you
sell? Open them, look at them, use them, Know the standard
uses and benefits as well as he more unusual. Be able to
answer any question about your products. Use them
yourself so you become an expert.
V-Vary
Your Routine
Go to new stores, new businesses, new areas of town to be
able to meet new people to share your business with. I
went to a new nail salon today and was able to give out
catalogs and share my products with 5 new moms.
W-Waiting
Rooms
Leave literature in any waiting room you can find.
Magazine racks and literature racks also work. When you
wait you always look or something new to read. Let them
read yours. Make sure it is professional looking! Have
someone spell check your materials.
X-EXpect the Best
Attitude is everything. EXpect to succeed. Imagine
your success. Plan for your success. Give the eXtra. Be
eXtraordinary. Set an positive eXample for others. Give
eXcellent samples.
Y-Yard
Sign
Put a sign in yard to tell others that MPK Products are
sold here. Your neighbors will get to know it too. You
never know how many referrals you will get from that.
Z-Zoom to
your Success
Your success is only up to you. You decide to work your
business consistently with zoom and zest. You set the path
and goals before you to succeed. Surround yourself with
others who are zooming to success too.
Some of these examples
have come from my years of experience in direct sales.
Some have been gleaned from Christie Northrup books and
seminars.
You can get her books below. They are well worth your time
and money!!!
Lemon Aid Lead Alphabet /
Lemon Aid Deed Alphabet / Totally Terrific Team Themes
Looking for a home business to run along side your family?
Want to help protect the children of your community?
Join our team and do all that plus make a 50% profit on
our products at
http://www.mypreciouskid.com/salesreps.html
Article
written by Kay Green, Christian homeschool mom to
Melissa 21 (now married to Matthew), Jordan 18,
Allison 16, Haley 4. Her and her husband of 25 years
live in rural Oregon with the kids.
Kay owns
http://www.MyPreciousKid.com children's ID
products and home business program. Kay loves
helping others have a successful home business too.
Kay also owns
http://www.PreciousKids.org Adoption &
Homeschool Resources,
http://www.123HomeBusinessGuide.com FREE Home
Business Resources, and
http://KayGreen.com
family page.
COPYRIGHT 2003 My Precious Kid, Kay Green
All rights reserved. Reprinting is only with
permission and with this author's box and copyright
intact. |
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