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Customer Relations Tips

Author-Shelly Hill No part of this article can be copied without express permission of the write © 2004

 
 

Customer Relations Tips


#1) Answer all questions that a customer has for you. Answer them completely and in as much detail as possible. Speak NORMAL language! Customers are NOT familiar with abbreviations or slang words used by an individual business! For example: In Tupperware, we call our online ordering system WOE...a customer does NOT know what that means! Web order Entry! If you do NOT know the answer to a question, make sure you are honest and tell them you don't know. Make sure you find out that answer from a manager or company rep. and get back to that customer ASAP with that answer! Delay.....they can go some where else & get the answer and give business to another consultant!

#2) Make sure you calculate all totals correctly. Customers get irritated if you make errors in adding up their orders, over charging them etc. Always double check your totals when a customer is paying cash! You don't want to embarrass yourself by short-changing a customer! If its a home party, make sure you take a calculator or adding machine with you! The math you do in your head is NOT as accurate as using a calculator! I always double check when adding things up with a calculator too! Its better to be safe and take the extra time then to short change a customer or short change yourself!

#3) ALWAYS provide contact info! If you are doing business online or thru mail order it is important that a customer get your contact info...provide several avenues for a customer to make contact with you! I provide my phone, fax, 2 emails and home address! (I include that info on business cards, automatic email signatures etc).

#4) Always thank your customer for their order! Make them feel like they are important to YOU! If its an online order...send them a free email thank you card or a thank you email! Again, include your contact info on that! If its an offline book order....follow up with a postal postcard or thank you note via postal mail. Include a business card. This is VERY important if its a FIRST TIME customer with you! You want their repeat business and future referrals! I try to THANK ALL my customers all the time whether they are a new customer or a repeat customer.

#5) Allow 2 weeks for a customer to receive their order then follow up again with that customer! You can email them, call them or jot a note to them via postal mail! Let them know that you are still there for them! Make sure their order arrived on time and was complete and accurate. Ask them if they are satisfied with the transaction and if NOT....do your best to make it correct ASAP! Don't let customers hanging when something goes wrong!

#6) I usually wait 3 months and make contact with that customer again. Let them know of any upcoming sales specials, hostess specials etc. You can do this by emailing them or sending them a postcard, note card or catalog. You want to keep your customer exposed to your business but NOT overwhelmed or pestered by you...so I suggest contacting them every 3 months unless they have signed up to receive a more often email newsletter etc from you. These days alot of customers don't want overwhelmed by constant emails so keep them limited.

#7) If a customer calls your home or place of business and leaves a message for you...make sure you follow up within 24 hours. Customers don't want to wait days or weeks for you to respond back! Again, be as prompt as possible when dealing with customers! If you are out of town, make sure your loyal customers who order very frequently know you will be unavailable. You don't have to say You will be on vacation...just say your home office will be closed on such and such day or week.

#8) Attitude....this is also important! Do not use vulgar language at any time! Do not eat, smoke or chew gum while speaking to a customer in person or while on the phone to them!  Make sure you speak in a pleasant tone of voice! If you are on the phone with a customer, please do NOT have a bunch of "phone interruptions" by other members of your household while you are speaking to the customers...they consider this rude. If you have children, try to call your customers while they are napping or when your spouse is at home to entertain them while you make your call backs. If you are in a bad mood, hold off in returning calls. Customers can sense your bad mood, just like your children can!
Do NOT use a cordless phone for this as you will be tempted to do "other" things while you are speaking to a customer...YOUR CUSTOMER DESERVES YOUR UNDIVIDED ATTENTION WHEN YOU ARE SPEAKING TO THEM!

#9) If you are delivering your customers order, make sure you are presentable. You don't have to be wearing a suit or dress, just make sure your clothing is clean and presentable...casual CLEAN wear is fine! Don't wear cut-off jean shorts, sloppy t-shirts etc. This sets a bad impression and is NOT professional! Your appearance speaks volumes on how you run your business!

In addition, Make sure you bag or box your customers order in a presentable way. Do NOT bag their order in the FREE plastic or paper grocery bags you get at the store! Try to use bags from your company or go to a outlet business supply store or buy solid color cheap gift bags to bag their orders but NEVER bag them in nasty store grocery bags! Very Unprofessional! Make sure you provide a receipt and a future contact card! If you can afford it, throw in a inexpensive surprise Thank You for ordering Freebie gift! (the dollar store is great for this).

#10) Another way to make your customers special is to offer extra services to them! For example:
a. Local Delivery if the item they purchased is a gift. It is okay to charge a minimal fee for local delivery to cover your expenses.
b. Gift Wrap Service....again, its okay to charge a small fee for this or better yet, offer it FREE. The dollar store again is CHEAP to buy plain gift bags, wrapping paper, bows, cards etc!
c. Postal Shipping...if the customer is shipping a gift out of town and you live near a postal office....offer to ship it to the recipient if the customer pays for the additional shipping & a small fee for that service.

DON'T JACK UP PRICES & TRY TO MAKE ADDITIONAL PROFIT BY ADDING THESE TYPE OF SERVICES!

Only add them to make your customers happy and to feel special...but only adding them because you want to MAKE profit off of those services is the WRONG thing to do!

#11) If you do home party plans....your Hostess of the party is ALSO a customer so don't neglect her! You need to make her feel special! Offer encouragement and support...make sure she has everything she needs to have a successful party for YOU! After, make sure you follow up with her! If you don't impress her the first time she has the party from you, I guarantee you she wont have any more from you and you wont get referrals from her! You could LOOSE alot of business by not treating your Party Host like a Queen!

When running any type of home based business...its a building process, one customer at a time...one party hostess at a time! Remember that! Once you build a GREAT foundation, you can then build the rest of the "house aka business" upon that! If you start out with a "weak" foundation you will have a "weak" business!

Shelly Hill
Tupperware Manager
http://my.tupperware.com/Ravish30




 

 

 

 

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50 Tips for Starting and Succeeding 
at  a Work a home Business   
Work at Home Business Ideas

by Kay Green
Copyright 2003

 
 1.       Choose a company or product that matches your interests. Where is Success

2.     Look for a company or product that you can be behind 100%. Make sure you agree with their values and policies and their products. You can not sell products that you do not like yourself. Choosing a Company

3.     Come up with a product made from your own need or passion. My homeschool book came from sharing my resources with many homeschool families. It started as a notebook. My ID cards came from my homeschool kids needing school ID’s. Do What You Do Best!

4.     Choose a name with meaning for you. Register your domain name (only $8.50 a http://www.godaddy.com )

5.     Get a web site with e-store capabilities. I like http://www.wahmshoppes.com for $6 a month and he registers your domain name for free for you.

6.     Get set up to take credit cards. 2CheckOut is great. Propay only allows $1000 a month in transactions. Your local bank may be able to help you. US Bank does them for $25 a month. Join Paypal  too.

7.     Get a DBA business license through your state. It is you “Doing Business As” business name registration. I got my form at the bank. It was $18 a year. Register your business name and your domain name if different.

8.     Open a separate checking account just for your business. Make sure every order/income and every expense go thru it. Get a separate business credit card for online/phone orders of supplies. I write next to every deposit what it was for and which client.

9.     Get free business cards with your new name for FREE. Give them out everywhere. Put them in when you pay bills. Put them down at doctor’s offices, stores, and bulletin boards.

10.  Get a PO Box for all your business mail. This is especially true if you are online. It protects your family. I never post my home address online.

11.   Get a toll free 800 number for business calls.

12.  Send an email out to all your friends and family telling them about your new business and offering them a discount to help you get started. Do You Have Enough Business

13.  Join several WAHM groups at http://www.yahoogroups.com to get support from other WAHM’s too. I really like 1ChristianWAHM-subscribe@yahoogroups.com and wahmhits-subscribe@yahoogroups.com WomansNetworkingCommunity-subscribe@yahoogroups.com
 commonconnections-subscribe@yahoogroups.com There are MANY!

14.  Check with an accountant and a lawyer to see if you need to do anything special in your state. Find your states sales tax at http://www.taxadmin.org/fta/rate/sales.html You will be required to collect sales tax from customers in your state. Get your sales tax forms at http://www.taxadmin.org/fta/link/FORMS.html 

15.  Come up with a flier, brochure, and postcard to have printed and send out to others. Mail Box Etc offers 1000 black copies for $35. You can take your own paper if you want color or card stock. ABC's to Your Business

16.  Swap fliers/coupons with others in like businesses. Join www.mompack.com  www.wwwpacks.com or www.mommymailers.com  to find others to swap with.

17.  Make or have made a banner, button, and logo for your web page and all printing. There are many other WAHM’s that offer this service for inexpensively. You can find them on your yahoogroups.

18.  Put up a banner page on your site so you can swap banner links with others. This is a great way to increase your search engine ratings. Increase Your Web Site Traffic

19.  Submit your web page to all the search engines. http://www.Google.com has done well for me. Here are my search engine helps. http://www.mypreciouskid.com/searchengines.html

20. When you get a request for information on your product or company be sure to respond immediately. That will bring customers back. I print the request and wrote on it the date I mailed the info and file it in a SENT folder so I can look back at it if needed.  

21.  Give more than expected. Pack a little surprise in each order. Go the extra mile.  
Give Rather Than Get

22. Support other Work at Home businesses. It helps your reputation. http://www.123HomeBusinessGuide.com will help you.

23. Barter your products with other work at home businesses. It gets your product out there to be seen.

24. Offer your products for contest prizes. It gives you added exposure.  
See our contest http://www.mypreciouskid.com/contest.html

25. Figure out a budget of how much you can afford to spend on advertising, barters, free products, printing, etc. Stay with in that.

26. If you make you own product be sure to find out exactly how much it costs you make that product. Rule of thumb is cost times 2 is wholesale price you would charge others. Wholesale times 2 is retail. Some do cost times 3 for retail.

27. Be sure to realize you will need to set aside a portion of your profits for taxes. Read about your taxes How Do I Pay Taxes on My Business

28. Keep a log of every mile you drive to do anything with your business. Many of us can write off that mileage on our taxes. Last year was 34 cents a mile. This adds up fast.

29. Get receipts for every expense you pay for.

30. Do a search on http://www.google.com for your supplies wholesale. I found several good sources for mine, and the companies had very low minimums. With a business license you can usually buy wholesale.

31.  Have a contest on your site. It brings visitors. Be sure to submit your contest to ezines, contest boards, and search engine.

32. Have a mailing list or yahoogroups list. It can be announcement only for your ads and specials. Or it can be an email loop where others can chat with each other. Or it can be an ezine format daily or weekly or monthly. It brings others to your site over and over again. Have a sign up form on your site.

33. If you have a product you can wholesale to others, search the search engines for those kinds of businesses. Then email them and ask them if they want to have a FREE sample/wholesale pack. I have had good results from this.

34. Offer a FREE product on your site to increase visitors. It can be a printable that others can print right from your site. It can be a freebie thru an affiliate program that you can earn money on.

35. Join one of the many affiliate programs.

36. Offer your product through an  affiliate program to other sites. You can do it for free through http://www.mals-e.com They also have a free shopping cart program. Swap affiliate links with other WAHM businesses.

37. Find your niche. A type of customer or business that can use your product. Do a google search or a local yellow pages search and offer your services/products. Do contacts for one type of customer at a time until you have exhausted it. Making Contacts & Selling!

38. Get “What Others are saying about” statements from others who have bought or gotten your product through barter. Add those to your site.

39. Decide what your typical customer is like. Income, location, needs??? Then work at getting your product into those locations. I know my typical customer is a working mom with kids in daycare or preschool. So I am contacting them offering them a fundraiser program with my products. The school/organization gets a portion of the sales. Recruit Lead Tip Sheet

40. Become an expert in your field. Write articles with your web address and email in the byline. Offer to speak on your subject for seminars both online and off. I am offering to do child safety talks at preschools along with offering my ID cards and giving the school a portion of the profits.

41.  Schedule regular working hours for your business. Have a Party!

42. Write a business plan. http://home3.americanexpress.com/smallbusiness/ has a free outline.

43. Check out the free getting started in business seminars at http://www.herevents.com/business/rooms/speakers/

44. Use your domain name email for all email. It puts your domain name in front of people. Kay@mypreciouskid.com tells everyone I email where my web site is :)

45. Make sure you have an email link on every page of your web site. Make it easy for clients to get a hold of you.   Do You Look Like a Business-

46. Use the first page of your site to tell customers why to order from you, the benefits, and features, and guide them to ordering. Do not have too many other links there to distract them. Make it easy for them to order from you. Tell them how and give them a reason too.

47. Give every customer you get a reason or need to order from you again. Offer a discount coupon or incentive to bring them back and tell their friends. What Kind of Marketing Do you Do

48. Put your web site description and URL under your name in your signature line of all emails. Using Your Email Signature

49. Price check the competition to be sure you are in the market range. Know what they are offering. Never talk down the competition. Talk up your benefits/features.

50. Drop off coupons for your product to local doctor office staff, resale stores, preschools, day care centers, and other places you do business with. Building a Sales Team

Thanks to the many WAHM’s (Work at Home Mom’s) who helped add to this list! 
More

Articles by Kay Green at
http://www.123homebusinessguide.com/articles.html 

 

 

Articles written by Kay Green, Christian homeschool mom to Melissa 21, Jordan 18, Allison 16, Haley 3. Her and her husband of 24 years live in rural Oregon with the kids and 1 cat. 

Kay owns http://www.MyPreciousKid.com children's ID products  http://www.PreciousKids.org Adoption & Homeschool Resources,
http://www.123HomeBusinessGuide.com Home Business Free Help and
http://www.KayGreen.com Authors Site

COPYRIGHT 2003 123HomeBusinessGuide.com  Kay Green
All rights reserved. Reprinting is only with permission and with this author's box and copyright intact.
May used for free with permission 
by Kay Green kay@123homebusinessguide.com 

 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

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