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Wahmpartyplans.com |
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65+Ways To Advertise and Market Your Products
Author-Shelly Hill No part of this article can be copied without
express permission of the writer © 2004
Now that you have a home business, what do you do now? You
need to advertise and expose your business to as many people
as possible! Here are some QUICK suggestions & things you
can do to advertise your business! Alot of them are FREE are
very low cost!
#1) Use FREE email Signature Tags and attach them to every
email you send!
#2) Register your website business on Every FREE search
engine you can find (first) and then start targeting the pay
per click search engines.
#3) Register your website with Online Shopping Directories.
#4) Register your website with Online Work At Home
Directories.
#5) Register your website with Online Classified Ads if you
are going to do any recruiting!
#6) In your spare time you can list your website on FFA Link
Pages.
#7) In your spare time, go to other peoples personal
websites and sign their Guest Book, make sure you include
the info so they can find your website too!
#8) Contact other webmasters and offer to exchange banners
with them! If you do a online E-Zine or Newsletter swap
banners with others and place them in your online newsletter
and have them do the same!
#9) Run a Contest on your site for Newsletter Members ONLY
and then list your contest at all the FREE Contest &
Sweepstakes Web pages!
#10) List your website home business with online yellow page
directories.
#11) Add your listing into your local telephone
paper-version phone book!
#12) Scout out your local newspaper for the bridal
announcements! You can send a catalog, business card and
include a flyer for the new bride announcing your bridal
registry!
#13) Scout out your local newspaper for classified ads for
Home Based Day Care Centers! Send catalogs, flyers and biz
cards to the home daycare owners! Point out how they can
have a party and earn FREE items for their home based
daycare!
#14) Scout out your local newspaper for baby announcements.
If your company offers products geared to children or new
moms you can try to match up their postal address with their
name in the phone book. Drop into the mail a contact ME
sheet, brochure or catalog, business card and any discount
coupons.
#15) Do a Online Bi-monthly or monthly Email Newsletter!
After you get your local customer base built up you can
consider doing a print version for those with NON-Computer
Access! This will keep customers informed of NEW Product
Introductions, Sales & Promotions, Hostess Specials Etc.
This will entice customers to purchase & hold parties more
frequently!
#16) Exchange business cards or flyers with other work at
home business owners! Use these as "bag fillers" and as you
pack up Tupperware orders throw in one of their cards and
have the other business person do the same! You both get
FREE advertising! (don't do this with others who sell
similar products as you)
#17)Network with other Home Business Owners! Schedule a Home
Business EXPO locally in your area! Several of you can get
together and come up with ideas on where to hold one!
#18) Entice First Time Customers to purchase from you! Offer
them an incentive like a personal discount or a special
FREEBIE for them making their first purchase with you! Once
you rope them in, give them the BEST SVC so that they will
come back for more and refer you to others that they know!
Word of mouth is sometimes the BEST FREE advertising!
#19) Hold a Mystery Hostess Open House party! Do this 2-3
times per year! Send out invites to everyone and post flyers
every where! Offer door prizes, refreshments, demo's etc!
Tell everyone who comes and orders they get one entry, if
they bring a friend they earn a bonus entry! If they book a
party at your party they get 3 more entries and so forth! At
the end of the party, draw a name and the winner becomes the
hostess and earns all the FREE stuff for that party!
#20) Recruit Helper Friends! Have your friends help you
spread the word! Give them catalogs, flyers & business
cards! Tell them to pass them out, get you orders etc. Offer
the "helpers" free items or personal discounts! Alot of
times these helpers will end up being full recruits after
they see how profitable & easy Your Home Business can be!
#21) Sponsor Online & Local Contests! Donate a Prize or Gift
Certificate! This will help get your alot of Business
Exposure! If you do online sponsoring, make sure you pick
HIGH Traffic Websites!
#22) Contact Local Business owners (usually smaller
businesses work best). See if you can hang a flyer in their
store window or set up a small table display. Offer them a
personal discount or a freebie for allowing you this
business exposure or swap "bag filler" business cards with
them!
#23) Contact local Bingo Halls! Offer to donate a Prize for
their Bingo games! Make sure you include a business flyer,
catalog, business card etc with the prize you are donating!
#24) Network with other Consultants and find out what works
for them and share your ideas with them too!
#25) Print out your own business cards or buy low-cost ones
and pass them out every where! (I personally get all of mine
from vistaprint.com)
#26) If you want low-cost photo-copying for your business
flyers try the public library! Alot of times they are alot
cheaper for photo-coping then the big print shops!
#27)Distribute Flyers & Business Cards to: Apartment Complex
Rental offices! Please display them in something attractive
like a little Tupperware modular mate! New move-in tenants
are always out shopping & buying "new" things for their new
apartment or home! You could also do this with real-estate
agents etc!
#28) Get permission to hang up flyers at grocery store memo
boards, school teacher lounges, public Laundromats, church
directory memo boards, senior centers, nurses & doctor
lounges etc!
#29) Contact your local hospital and ask them if they give
out the FREE new baby bags filled with gifts etc to the new
moms in their hospital? If so, ask if you can add a flyer,
business card, coupon or catalog to the mix!
#30) Contact Local Fire companies/fire houses in your area!
See if they would be interested in holding a Fundraiser or
Party to earn FREE Items for their Summer Barbeques etc that
they always have to raise money!
#31) Do you have local Job Fairs? If so, contact them about
you setting up a table with Recruiting Info at your Local
Job Fair! You can also contact local temp. agencies and see
about you leaving info with them about the Your Business
Opportunity!
#32) If you are into recruiting, place online classified ads
every where! You can also place ads online at your local
newspaper, TV stations and radio stations websites! Don't
forget to also place a classified ad in your local print
version newspapers too!
#33) Contact local TV stations & radio stations and offer to
donate a Prize Package or Gift Certificate for one of their
numerous contests that they are always holding!
#34) Offer to hold parties for friends, co-works & family
members! You can get FREE advertising by having normal
bridal shower, baby shower, anniversary parties etc! Try to
tie them into your Business! Great to do if you sell
Tupperware, Pampered Chef, Baby Products, Invitation &
Stationary Companies, Lingerie Companies and so forth.
#35)Do you have children? If you participate in their bake
sale activities make sure you take in the items in something
that is Tupperware! ie. the cake taker, cupcake taker, pie
taker and so forth! I like to tape my business card onto the
bottom of these so that I can make sure I get it back! This
also works if you are a Pampered Chef Rep. or another
Cooking type of Party Business.
#36) Going to a summer picnic or family/class reunion?
Trying preparing something delicious from a Cookbook that
your company has! If someone tells you its delicious and
they want the recipe, that has now opened the door for you
to talk about Your Business! (works well for Tupperware,
Pampered Chef and other home cooking party plans).
#37) I carry my spare change around in a small Tupperware
smidget! People ask me about it all the time! Tell them they
can get ONE free if they place a $10 order with you! GREAT
inexpensive way to get a new customer! Make sure you whip it
out to make change every where you go! This also works well
if your company sells something similar or if you can get a
change purse and stitch or paint your companies name onto
it.
#38) Make sure you leave info about Your Business on your
answering machine or voice mail message! Not everyone who
phones you knows that you sell or represent a particular
company! (especially those pesky bill collectors &
telemarketers)!
#39) Write your Website URL & email addy on every piece of
mail leaving your home, including the bills! Either get
return address labels with it printed on or handwrite it! Do
you know how many hands touch once piece of mail? GREAT FREE
advertising for you!
#40) Give a product from your company as a gift as much as
possible! Not only does someone really appreciate the gift
but its FREE advertising & you are helping your own sales!
Why buy something elsewhere and get NO sales credit for it
or any free advertising! Works GREAT for all Holiday Gifts
plus birthdays, anniversaries, wedding and so forth.
#41) Make up a colorful flyer and hang it in your car
window! Passer-bys can see your flyer at a parking lot,
red-light etc!
#42) I leave my business card behind every where I go! I
even include one in the Hotel Maid's Tip envelope that I
leave behind with my tip in it! You can also do this at
restaurants, bars, clubs etc! Anywhere you might leave a tip
behind!
#43) Contact your local Welcome Wagon Group! Network with
them! See if you can add your business card, flyer, catalog
to the Welcome Wagon Package in your area! If you have
samples then donate one to their package!
#44) Take your outdated catalogs and randomly mail or
distribute them thru-out your neighborhood! Make sure you
stamp it OUTDATED and provide contact info for yourself so
they can contact you if interested to get a current catalog!
#45) Talk about your business Everywhere you go!
#46) Don't be afraid to ask others to book a party from you
or to check out your website etc! The worse thing that could
happen is the word "NO" but in the future if they need
service from you they will remember that conversation with
you!
#47) Contact local kitchen & cabinet tradesmen in your area
or local cabinet makers! See if you can set up a display in
their shop about your Business!!! This works well for
Tupperware, Pampered Chef and other Home Party Cooking
Plans.
#48)Contact local Home-based Home Caterers or cake makers!
Do some networking with them or offer them our GREAT
party/hostess opportunity! They might be interested in
earning FREE Kitchen & Cooking Products for their home-based
catering business!
#49) Contact Local Sorority Houses! College Girls love to
shop & spend money! They also love to have home parties,
great way for them to earn FREE items for the Sorority House
and great business tool for you! If you offer fundraisers,
offer one to them too!
#50) Contact College Campuses & Private Schools and see if
you can set up a Table Display during their open house days!
#51) When out and about....make sure you use a Tupperware
LOGO sports bottle, thirst-quake cup etc for your beverages!
Even if you purchase them at a convenience store...dump it
into your Tupperware LOGO beverage cup! You want to expose
your business to others as much as possible! (this works for
ANY company! If your company doesn't have a logo sports
bottle or commuter cup, have one made for yourself!)
#52) Update your personal Business Website as much as
possible! People who regularly visit our website don't want
to see the same thing over & over! Make sure you include
detailed ordering & payment information along with contact
information on your WELCOME or MAIN page! People don't want
to guess at these things! Also offer as many payment
acceptance forms as possible! Don't limit yourself to CREDIT
CARDS only as alot of people these days are trying to NOT
use them and others are afraid to use them on the internet!
#53) Does your church hold spring & holiday bazaars? Don't
forget to set up a table display with your business info!
Volunteer your time for Church Bake Sales, Holiday Bazaars
etc. In exchange, set up a table or booth with your info.
#54) Fundraising! Alot of opportunities here for you to
expand and grow your business! Make a list of all the LOCAL
groups in your area! Print out flyers about Your Fundraising
Opportunity and include contact & business info about
yourself! Every month commit yourself to mail out or to
contact at least 5-10 of those group contacts per month!
#55) Do you know of a family in your area that had a fire
tragedy recently? A flood or other home tragedy? Donate one
of your Outdate Merchandise Items to them! Include your
catalog and business card! As they get on their feet again
they will want to replace what they lost and can contact you
to do that! They are always so grateful for you kindness and
this can be a GREAT opportunity for future business from
them! At worse, you will feel GREAT for doing something so
nice! This will also be a tax write off!
#56) Invest in BLANK postcards or invest in Business Themed
Postcards! These are cheaper to mail out than using
catalogs! Include your business & Contact info on them and
mail them out to everyone advertising your business! This
works well with random mailings from phone books as they are
much more inexpensive to do and recipients usually tack them
to the front of their refrigerator until they need to
contact you!
#57) Business SALE aids and Advertising! If you can afford
invest in getting some printed refrigerator magnets, snack
bag chip clips, post-it note memo pads, pens, pencils
etc....get these printed up with your Business Info on them!
Pass them out to everyone! Everyone loves something for
FREE!
#58) Encourage your party hostesses to strive for more!
Offer Additional Incentives to them! Run a MONTHLY or
Quarterly Contest for your Party Hostesses ONLY! Tell them
that the Hostess who has the highest Party Sales will win an
additional prize or Gift Certificate Etc.
#59) Make up inexpensive Gift Baskets! Fill the basket with
all kinds of Gadgets & spice mixes! Add a bow! You can sell
these or use them as door prize gifts! Include your business
card with each one! Some customers who are looking for gifts
will BUY quicker if their gift is already to give to their
recipient! If you don't want to do that....offer gift
wrapping service to your customers for an additional fee to
cover your wrapping & bow expenses! These days busy people
want things in a hurry and already completed!
#60)If you really want to go out on a limb for your
Customers who live locally to you that you are offering gift
wrapping services too, you could also add in local delivery
for a fee or if they are out of the area, you could offer to
package & ship the gift wrapped package for them....again
for a fee!
#61) Business Gift Giving Program: Contact all the
businesses in your area and provide them with printed info
about the Business Gift Giving Program along with your
contact info! I suggest you make a list of contacts and
commit yourself to 5-10 a month that way you will not get
over-burdened with time & money expenses if you make a
reasonable goal for yourself to keep! Alot of Businesses
look for unique affordable gifts they can give to their
employees especially around the Holidays!
#62) If time is a problem for you, get yourself organized!
When watching TV or a movie, stamp the backs of your
catalogs, make up your hostess party info packages, stuff
your envelopes for Fundraising and Business Gift Contacts
etc! You can do this during the commercials instead of just
sitting there & biting your nails LOL Enlist the help of
your kids! Children love to feel that they have a "job" and
offering them a few bucks or another incentive for helping
you with your business!
#63) Contact NEW Graduates from High School or College in
your area or hold an open house party just for them! Alot of
graduates are moving into their own first apartment/home or
going away for college! They younger they are when they
start buying your products....the better! They could end of
being a collector or a long term lifelong customer &
faithful user of your particular brand!
#64) Get Business Themed Banking Checks! Your bank checks
pass thru tons of hands that could become potential
customers or party hosts! If possible get your email address
or website URL preprinted onto them! I also suggest using
preprinted postal address labels too! (try to get checks
that have pictures of some of the products you sell on them
or at the very least make sure some where on the check it
says: Tupperware Consultant, Avon Rep, and so forth.)
#65) Get yourself a self inking or rubber stamp made up with
your Website URL and contact info on it! Stamp everything
with it! Not only does this save you time but you will be
more "apt" to stamp up everything and anything if it ONLY
takes a second to do it!!!
Most importantly is to be patient! If you work hard in
promoting your business your Business will Flourish!
I have alot more ideas for you that I will share at another
time but these should get you started for now! I tell my
consultants on my team to print them out and to check them
off as they complete them! You will get customers if you do
these suggestions & tips!
Have Fun!
Shelly Hill
Tupperware Manager
http://my.tupperware.com/Ravish30
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Wahmpartyplans.com |
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20 Ways to Increase Your Web
Site Traffic
by Kay Green,
MyPreciousKid.com
Copyright 2002
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- Make
your web site inviting with enough information and resources
to keep your traffic coming back. Do not have too many gadgets
or distracting things on the opening page. Add the following
to bring them back:
-
Contests
http://www.mypreciouskid.com/contest.html
-
Free downloads
-
Freebies
http://www.mypreciouskid.com/free.html
-
Newsletter
-
Resources
http://www.mypreciouskid.com/wahmresources.html
-
FREE e-books to download. Write it yourself or get mine
http://www.mypreciouskid.com/downloads/50tips.pdf
- Put
meta tags in the web page code. Use the wizard at
http://www.bravenet.com/search2/metatagwizard.php to
create them. You can view yours by right clicking on your page
and selecting view source. Meta tags include:
-
Description: tell us what your site is about. This will be
included by some search engine listings (under 60 words).
-
Title: Describe what you are (5-8 words) include a key word
or two.
-
Key words: the words people would use in a search engine to
find your products (1-3 word phrases) Do not use the same
word more than 6 times as a part of whole of a phrase.
-
Author: so they can find you by name
-
Copyright
-
Submit to the search engines at
http://www.mypreciouskid.com/searchengines.html
- Make
the text in your meta tags part of the text of your web page.
You get extra search points for this. They want to see at
least 200 words of copy there.
- Make
meta tags current and correct for each page on your site. Each
page should have its own title, description, and key words.
- Do
link exchanges with other web sites that have similar
customers.
-
Offer an free affiliate program thru the mtracker at
http://www.mals-e.com See
mine at
http://www.mypreciouskid.com/affiliate.html
- Do
banner exchanges with other sites.
- Do
browser open exchanges like
http://www.wahmhits.com
- Use
your URL email for all correspondence. People will remember
what my url is when I use
Kay@mypreciouskid.com
rather than kay@yahoo.com
- Get
your own domain name URL.
http://www.mypreciouskid.com is more easily
remembered than
http://members.hypermart.net/mypreciouskid.com/index.htm
Domains are only $8 a year and hosting only $6 a month at
http://www.wahmshoppes.com
- Use
your advertising dollars wisely. Be sure you are reaching your
targeted audience. Get listed in directories with high traffic
and targeted markets.
-
Check your search compatibility at
http://www.sitesolutions.com/bravenet/webtools.asp?
F=FORM&T=SELC&S=800&b=AC397EB4-487B-11D4-8C29-0090274F010C
and
http://www.sitesolutions.com/bravenet/analysis.asp?F=Form&b=
AC397EB4-487B-11D4-8C29-0090274F010C
- Find
your niche and stay with it. Become an expert on one topic
rather than every topic. Expert of one is better than mediocre
of many. Do what you do well!!
- Make
sure your web site directs your traffic to where you want them
to go. Is it easy to navigate? Do they know where to go to
find what you sell? Have you given them reasons to buy from
you? Do they know how? Have your contact info on EVERY page
including an email link.
- Add
customer comments that give new customers a peace of mind in
buying from you. Include the comment maker’s web address or
email if possible so they can verify them.
-
Write articles on your subject of expertise. Offer them to
newsletters, web sites, and ezines. Your bio line at the end
will include your web site and bring added traffic and
increase your notoriety as an expert in your field. Mine are
at
http://www.mypreciouskid.com/articles.html
-
Write a press release or have it written. Submit it to all
your state radio, TV and newspapers. Post it on your site.
Mine is at
http://www.mypreciouskid.com/press.html
-
Create web links on the bottom of your page from your keywords
in your meta tags. Each key word should link to that subject
on your web page.
-
Remember that you are competing with 3 million other web
sites. All these things work but take time. Online marketing
is about those who stay with it, work diligently and
consistently and build there business both online and offline
by creating community with others. What you do today may make
an impact 4, 6 or 8 weeks from now!
More
ARTICLES about business, parenting, adoption, homeschool
and more by Kay Green!
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Articles written by Kay Green, Christian homeschool mom to
Melissa 20, Jordan 18, Allison 15, Haley 3. Her and her
husband of 24 years live in rural Oregon with the kids, 2
dogs, and 1 cats.
Kay owns
http://www.MyPreciousKid.com children's ID products and
home business program. Kay loves helping others have a
successful home business too.
http://www.PreciousKids.org Adoption & Homeschool
Resources,
http://www.123HomeBusinessGuide.com and
http://www.KayGreen.com
COPYRIGHT 2003 My Precious Kid, Kay Green
All rights reserved. Reprinting is only with permission and
with this author's box and copyright intact. Email
kay@mypreciouskid.com
for permission to use this article. |
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