20 Ways to Increase Your Web Site Traffic
by Kay Green, MyPreciousKid.com
Copyright 2002

Make your web site inviting with enough information and resources to keep your traffic coming back. Do not have too many gadgets or distracting things on the opening page. Add the following to bring them back: Contests http://www.mypreciouskid.com/contest.html Free downloads Freebies http://www.mypreciouskid.com/free.html Newsletter Resources http://www.mypreciouskid.com/wahmresources.html FREE e-books to download. Write it yourself or get mine http://www.mypreciouskid.com/downloads/50tips.pdf Put meta tags in the web page code.  Use the wizard at http://www.bravenet.com/search2/metatagwizard.php to create them. You can view yours by right clicking on your page and selecting view source. Meta tags include: Description: tell us what your site is about. This will be included by some search engine listings (under 60 words). Title: Describe what you are (5-8 words) include a key word or two. Key words: the words people would use in a search engine to find your products (1-3 word phrases) Do not use the same word more than 6 times as a part of whole of a phrase. Author: so they can find you by name Copyright Submit to the search engines at http://www.mypreciouskid.com/searchengines.html Make the text in your meta tags part of the text of your web page. You get extra search points for this. They want to see at least 200 words of copy there. Make meta tags current and correct for each page on your site. Each page should have its own title, description, and key words. Do link exchanges with other web sites that have similar customers. Offer an free affiliate program thru the mtracker at http://www.mals-e.com See mine at http://www.mypreciouskid.com/affiliate.html Do banner exchanges with other sites. Do browser open exchanges like http://www.wahmhits.com Use your URL email for all correspondence. People will remember what my url is when I use Kay@mypreciouskid.com rather than kay@yahoo.com Get your own domain name URL. http://www.mypreciouskid.com  is more easily remembered than http://members.hypermart.net/mypreciouskid.com/index.htm  Domains are only $8 a year and hosting only $6 a month at http://www.wahmshoppes.com Use your advertising dollars wisely. Be sure you are reaching your targeted audience. Get listed in directories with high traffic and targeted markets. Check your search compatibility at http://www.sitesolutions.com/bravenet/webtools.asp? F=FORM&T=SELC&S=800&b=AC397EB4-487B-11D4-8C29-0090274F010C  and http://www.sitesolutions.com/bravenet/analysis.asp?F=Form&b= AC397EB4-487B-11D4-8C29-0090274F010C Find your niche and stay with it. Become an expert on one topic rather than every topic. Expert of one is better than mediocre of many. Do what you do well!! Make sure your web site directs your traffic to where you want them to go. Is it easy to navigate? Do they know where to go to find what you sell? Have you given them reasons to buy from you? Do they know how? Have your contact info on EVERY page including an email link. Add customer comments that give new customers a peace of mind in buying from you. Include the comment maker’s web address or email if possible so they can verify them. Write articles on your subject of expertise. Offer them to newsletters, web sites, and ezines. Your bio line at the end will include your web site and bring added traffic and increase your notoriety as an expert in your field. Mine are at http://www.mypreciouskid.com/articles.html Write a press release or have it written. Submit it to all your state radio, TV and newspapers. Post it on your site. Mine is at http://www.mypreciouskid.com/press.html Create web links on the bottom of your page from your keywords in your meta tags. Each key word should link to that subject on your web page. Remember that you are competing with 3 million other web sites. All these things work but take time. Online marketing is about those who stay with it, work diligently and consistently and build there business both online and offline by creating community with others. What you do today may make an impact 4, 6 or 8 weeks from now! More ARTICLES about business, parenting, adoption, homeschool and more by Kay Green!   Tax Savvy for Small Business, Sixth Edition http://www.amazon.com/exec/obidos/ASIN/0873378326/homeschoolanewbe    The Work-At-Home Sourcebook (Work at Home Sourcebook, 8th Ed) http://www.amazon.com/exec/obidos/ASIN/091178117X/homeschoolanewbe